Personal Brand Excellence

Every so often a wonderful blog posting that I like to refer to in my own blogs becomes my message of the day....well friends, it's right here....this is about BRANDING...but most important it's about You and branding with EXCELLENCE....

The 2 quotes in this blog are absolutely memorable and very much "on point"...I am therefore strongly suggesting that each of you read this....and take it to heart!

That's today's message....

Oh, and lastly if you want to see the LINK and source of the blog posting, just go here

Hope you have a wonderful inspiring day...

David

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Personal Brand Excellence

In the business and marketing world, brand excellence is the cumulative result of real-life actions taken by the company to support what the brand stands for. Brands often compete for Brand Excellence awards in their industries to firmly establish that they do in fact exemplify the “Gold Standard”.

“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.” Founder of IBM, Thomas J. Watson (1874 ~ 1956)

Brand excellence is about performance. It is about achieving optimal performance by performing key branding activities in the best possible way and verifying the impact and value of those best practices. Brand Excellence is also about linking action to outcomes in a manner that produces competitive advantage.

Personal brand excellence

It is not a destination we reach, but is an unending process of constant improvement. Some people rationalize by telling themselves that they will strive for excellence later, when they have a better job. In fact, the opposite is true. As you strive for excellence, you attract better job opportunities. “Why should I do my best now,” they argue, “when all I’m doing is interning in an entry-level job, or waiting tables?

Wrong attitude. Martin Luther King Jr. said, “If a man is called to be a streetsweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great streetsweeper who did his job well.”