So Is Content King Or Not??

I love the recent note by friend Doug Firebaugh that discusses the matter that he finds that Content is NOT King..but IMPACT CONTENT is what's relevant and adds value to people.

It's that Impact Content that helps to create the value that people see in YOU as you are branding yourself and showing people your "expertise".

Read this...Impact content IMPACTS the reader in some way, and moves them in some way. The reader sees VALUE in the writing and is willing to send it out because of the impact.....now Doug says; Impact Content is KING. Period....and the rest of it is all FILLER.

OK..here's my personal viewpoint on the subject:
a) It's important that ALL that you do adds value
b) remember that you are writing for the reader...they are the ones you want in your Tribe..they are the ones you want to Give Value to...
c) I always like to think with a "servant's heart"...meaning in all that I do, be it in the Network Mktg Industry, or articles that I write, or books that I write, I always think about my READER...and the more VALUE I can give in what I am doing, the stronger my rapor and relationship will be and with the END GAME being:
1)make a new friend; 2)establish new relationships; 3)being of service and lastly caring and sharing messages, information and knowledge that I may have that I can contribute to others!

Doug says: Writing for the reader will always get virally marketed more, linked to more, read more, searched more, and book marked more. In fact he points out; Why has someone like Chris Brogan gotten out there quicker than most...Impact Content. And LOTS of it. Same for just about every other social media superstar- (of course there are exceptions as always.)

Well friends I'm 1000% in agreement with Doug and I love what Chris Brogan contributes with his blogs and the VALUE he gives in each of his messages and information!

So, CLEARLY, this is about bringing Value to our Tribes and to those folks to whom you are marketing and targeting to....so remember...always have the END GAME in your mind with GIVING VALUE to all and make your Content not just IMPACT CONTENT....but ROCKINGLY VALUABLE CONTENT...and your readership, your relationships and your friends and your TRIBES will Value You more for that!

I'm going to close this with an interesting quote I just read today...and please..TAKE VALUE from this...
"The Bible tells us to love our neighbors, and also to love our enemies; probably because generally they are the same people."

Have a glorious day today!
David